Christopher Nosnibor’s Guide to Being a Music Reviewer – Part Six

It’s been just over a year since I posted the last of the five previous ‘Guide to Being a Music Reviewer’ posts. I’ve been busy, launching my own site – Aural Aggravation – while drowning in emails with downloads and streams, offering interviews and live shows, and wading through endless CD. To be clear, I’m certainly not complaining about any of this. But equally, I’m not getting rich off any of this: my reviews for other sites are unpaid, and Aural Aggravation is ad-free as a matter of principle.

Generally, I keep the CD I get sent if they’re any good, the bulk of the remainder I donate to charity shops. However, occasionally, I will find I’m running out of space and stick a handful up on eBay (though I’m always mindful never to list anything prior to release date, or even until a fair while after so as not to take potential sales from the artist). I tend to start all of my sales with a .99p starting bid, because ultimately, it’s more about getting rid of stuff than profiteering.

Now, it’s not often I’ll gripe about specific personal matters, but on this occasion, it feels appropriate, given that it ties in with the broader issue of the economics of music reviewing, the music industry and beyond.

Earlier this week I sold an album with a sole bid at .99p. Three days after the auction closed, the buyer paid through PayPal with the message ‘second class post is fine.’ So the following day, in my lunch break, I went to the post office and sent it by second class post (and obtained proof of posting, of course).

Two days later, I received the following message:

so pleased with cd but was about to register my dissatisfaction with postage and system refers me back to you.,,,,i find 1 pound 50p excessive for a 72p stamp and a recycled jiffy….over 100% mark up on postage

I was rather miffed by this. 100% markup on the postage itself, maybe – at least on the face of it – but in context, the complaint seemed, well, just a bit twatty. But of course, the customer is always right, supposedly, and so I elected for diplomacy and replied as follows:

I’m sorry you’re unhappy with the cost of P&P.

I charge a flat rate p&p for CDs, although actual costs do vary. For example, ones in jewel cases etc. tend to come in heavier, and I usually use first class, which is (on average) around £1.25-1.65. I always recycle jiffies, not simply for economy to me, but to keep packaging costs down for buyers, and for the good of the environment.

However, you did advise in your delivery instructions that second class was fine. I therefore used second class as requested, hence the lower cost of the stamp.

I would add that eBay take 15p in fees off the 99p sale price of the CD, and another 10p in fees for my p&p costs postage. PayPal in turn deduct 28p on a transaction of £2.49, meaning I make on average 71p per CD (ignoring the cost of tape, etc, and the time it takes to pack and post it), although granted, on this occasion, I’ll have made £1.41.

That said, I’m willing to refund you 70p if you so wish.

I genuinely believed he would be shamed into making a deal of 70p, given that he’d purchased a fairly recent album, in mint conditions and with a press release thrown in, for £2.49, within 48 hours of making payment.

Instead, he accepted the offer, saying “that would be appreciated”.

It’s more than I can say for his custom. If you want to get rich, don’t become a music reviewer.

ebay-reveals-new-company-logo-7cfa25d9f9

eBay: where tossers shop for bargains and complain that their bargain wasn’t quite bargain enough

Christopher Nosnibor’s Guide to Being a Music Reviewer – Part Four

Knowledge is power, or so it’s said. In the music industry, there’s a sort of consensus that it’s now what you know but who you know, and while knowing the right people for bagging the best gigs and high profile interviews can help, gaining the respect of readers is more about what you know. People who read reviews – and a lot of music fans dismiss reviews as pointless, and consider reviewers to be pond-life – expect reviewers to be knowledgeable about music. It’s not such an unreasonable expectation.

After all, you’d expect anyone in any other profession to be suitably qualified and / or experienced. Granted, music reviewing isn’t on a par with being a medic or lab technician, but if someone’s job – paid or otherwise – is to impart critical judgement, you want to believe they have a background that means they understand context. While there are plenty of bozos down the pub spouting shit about football who haven’t got the first clue, anyone who writes a sports column or appears on TV or radio as a pundit has to have more than a pretty face or good speaking voice.

Of course, what ‘qualifies’ someone to be a music critic is pretty vague, but ultimately it’s about the hours put in listening to music and learning about bands and styles – including the ones you have no interest in, including the ones you hate. I make no bones that I’m no fan of The Beatles, but have a rudimentary knowledge of their career path, and know what they sound like and so on.

If anything, I think my own personal knowledge is more extensive than most. I’m a cultural sponge, and still keep half an ear to the chart shit that flops out of the R1 playlist and another on the half-arsed emo cack Kerrang! pass off as rock so much of the time. Because I’m curious. Because I consider it my duty to stay informed. I can’t criticise something I’ve never heard. Which means I’ve tortured myself with Katy Perry and Miley fucking Cyrus in the name of music journalism.

But people have unreasonable expectations. They expect you, as a music writer, to have heard every album, ever. And to remember every song, by title. And in sequence, on every album. They’ll whinge that their favourite album of the year isn’t on your list. It might be great, but you haven’t heard it. The fact you’ve listened to and reviewed over 500 albums in the last 12 months counts for nothing if you haven’t heard and raved about X, Y or Z, which 6 Music and the NME loved. Meanwhile, people in the office who love generic mass-market indie bands and who think The Cribs are off the beaten track and worship Paul Weller, and scenesters who go out to be seen at all the local shows while they talk through every act will be amazed you haven’t heard of their favourite new local band who have only played three shows but are amazing and are already getting quite a buzz around them. That, or the fact Tom Robinson played them and I haven’t a clue who they are… They were on the front of the NME! Kerrang! Featured them last week! They played the local pub last month…. The fact I don’t know who they are, and certainly don’t know their every song makes me the most pointless asinine excuse for a music journalist on the planet. I don’t deserve all these CD and downloads or free gig passes. I should just give up and get back to watching Never Mind the Buzzcocks right now.

 

Indie

Some generic indie kids, yesterday. Your opinion as a music reviewer isn’t worth shit if you’ve not heard – and raved about – their friend’s self-released cassette, limited to six copies.