How Not to Party… BT Ad Execs Get Down with the Kids

I find it difficult to watch television without getting wound up by something, and lately that something has been the BT HomeHub ‘Hallowe’en Party’ advertisement. The students all rock up at some undergrad’s shindig and the party ain’t swinging because they’ve got crap Internet, so the smug fucker (he’s a smug fucker in all of these ads) ends up sort of unwittingly and unwillingly winding up with the party moving to the pad he shares with a bozo and a chick who’s supposed to be smart and attractive because they’ve got the ‘Infinity’ uber-broadband from BT that’s so well-priced even broke students can afford it, and then the place is buzzing because they can get the tunes going…

Students sure know how to party these days thanks to the Internet.

Wait, so the snarky bim who’s supposed to be the ‘DJ’ has turned up at the party without any music? Ok, so she’s spent ‘all week finding the perfect playlists’. What’s she doing, streaming tracks off Spotify (and showing her Facebook ‘friends’ what she’s listening to in real-time while she’s at it)? Never mind compiling her own playlist: she doesn’t even have her set of bangin’ choons and choice cuts on her hard-drive or iPod? She needs the Internet to DJ? Is this really what ‘the kids’ are doing these days?

In my day we turned up with tapes we’d compile (we’re not talking that long ago, either) and cranked it up so loud speakers would blow. But it didn’t matter, and nor did the music really because we’d all be utterly shitfaced before we even arrived.

Or is this advertisement just another example of a completely unlikely scenario cooked up by some bozo ad exec who thinks letting credibility get in the way of a half-baked idea is a waste of time because, hey, no-one will notice?

Advertisements