I was faced with a dilemma. Back in 2008, having written a couple of largely unread music reviews on my MySpace Blog, I started writing as a reviewer for Whisperin’ and Hollerin’. It came naturally: I’d written music reviews for a few local and regional papers and so on in the past. And so before long, I was cranking out a review a day on average, and sometimes more. Landing more reviewing slots for other websites alongside, I independently built up a substantial PR network over the next few years. While continuing to receive streams and CDs and all other gubbins for review from editors and various PRs, and moving up to an average of two reviews a day, I couldn’t help but feel I was holding back on occasion. That isn’t to say I wasn’t loving my work, and the various sites are all outstanding in their ways, commanding respect and a decent readership.
But the reviews I was holding back on were more journalistic, essay-like pieces which felt appropriate for some of the releases I was receiving, but posting the 450+ word pieces I wanted to write didn’t feel entirely right even on the sites I had free reign on.
For a long period of time, I deliberated running my own site, and laid claim to Aural Aggravation in 2013 with a view to launching my own site devoted to covering the niche bands I liked but felt warranted a more specialist review space over sites that covered everything. I had a sense of how the site should look, feel and navigate. I suppose you might say I’m a control freak: I’d argue against that, but sometimes feel the need to impose my creative ideas on the world – albeit usually only a very small corner of it.
It was listening to the new Philip Jeck album while simultaneously reading Mark Fisher’s Ghosts of My Life that spurred me to write a very different kind of review. More contemplative, academic, even. And much longer – somewhere between a longform review and an essay, you might say. I immediately realised that this was the kind of review I wanted to write. Not always, but sometimes.
And so Aural Aggravation was born and the site went live – public – with a couple of album reviews, a single review courtesy of James Wells, and a couple of audio / video streams. Boom.
I’m not ditching W&H or S4M any stretch, and I’m most certainly continuing to work in my various fiction projects and build The Rage Monologues (more of which very soon). But I am branching out in the reviewing world.
Aural Aggravation won’t be for everyone. And I’m happy with that. It will never reach a huge audience, either. The aim isn’t to be a mainstream site, either in the music if covers or in the way it covers it. Both aspects of the site are purposefully niche, and the fact that reviewing difficult music in reviews that will take more than a minute and a half to read, and don’t even use any kind of rating system runs completely contra to everything that’s going on in the media right now, from the ‘net to the debased print version of the NME. And that is precisely why I’m doing it. There’s a gap in the market, so to speak. Small and specialist it may be, but it’s one that I’m looking to step into in some way – for the love, not the money.
Aural Aggravation Website: http://auralaggravation.com/
Aural Aggravation on Facebook: https://www.facebook.com/AuralAggravation?fref=ts
Aural Aggravation on Twitter: https://twitter.com/AAAAggravation