Name that Tune – BT’s Post-Stroke Genius Advertising Campaign

BT. Telecommunications company. Use
the slogan ‘we’re better connected’ in their advertising. So far so good (which is more than you can say for their service).

I note that their
latest TV ad uses a song by the Stereo MCs. ‘Connected’? Nah, ‘Step it
Up,’ of course….

Who on earth came up with that? (And how much did they get paid for it?)

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