Yes, it’s 2016. I don’t make new year’s resolutions, for a number of reasons, but I do like to set myself targets and challenges for the year, and this year is no exception.
Back in 2008, I ran a project entitled ‘The 29 Days of February’, and with 2016 also being a leap year (I was busy with other things in 2012), it seems like a good idea to resurrect the project, at least fundamentally.
I toyed with the idea of publishing a new story on-line each day for 29 days, but it simply isn’t going to happen, and besides, I rather liked the original project concept better, whereby I simply published a long short story in pamphlet form and only made it available for 29 days as a means of celebrating the ‘extra’ day in the month. It might seem like an odd use of a bonus day, but like the amp that goes up to eleven, 29 days is one more than 28. Or something.
To use a music industry analogy (I’m fond of those: literature is, after all, the new rock ‘n’ roll), the project takes the ‘limited edition’ concept in a slightly different direction. To unpack that: bands and labels release limited edition pressings in the hope of generating a buzz, a clamour, and selling out a set – usually comparatively small – quantity of units quickly. It makes for good promotion and when demand exceeds supply, there’s an almost instant future collectible, and there’s a certain appeal in owning something scarce.
With the 29 Days of February concept, the number of units in circulation is determined by the market, meaning that while it can’t ‘sell out’ in the first three days, if only six copies sell in the 29 days the product is available, then only six copies will exist – ever.
I vowed never to republish ‘A Call for Submission’ after it was deleted on 1 March 2008, and I’ve adhered to that promise.
This year’s ‘29 Days’ project will be published as a back-to-back A5 saddle-stitched pamphlet (hopefully) and an ebook. The chosen formats mean it will be affordable, accessible and immediate. And why not?
Full details and relevant links to follow…